Shannen Khin

Define and deliver marketing strategy for Disney+ marketing campaigns across EMEA.

• Optimise brand and content marketing campaign efficiencies across EMEA by working closely with local marketing, finance and analytics teams.
• Cultivate innovation throughout the region by partnering with external agencies to explore consumer behaviour through research and experimentations on media optimisation.
• Define Disney+ marketing planning framework, and enforce process governance. Coordinate day-to-day operation to ensure teams adhere to timelines and milestones.
• Coordinate marketing objectives across 14 markets and external media agencies, regularly optimising budgets to align global demands with local needs.
• Champion best practices by improving systems and streamlining processes to drive efficiency.
• Lead the integration of DE&I in creative processes to maintain these considerations as a priority within Disney+.

Initiated the global rollout of Disney+ in 80 countries, taking the lead in all European markets.

• Cultivated strong stakeholder relationships on key priorities and initiatives with go-to-market strategies and maintained regular communication channels
• Collaborated with cross-functional teams on regional strategies and identified operational risks, issues, dependencies, and log decisions.
• Championed continuous process improvement on operational frameworks, best practices and program governance though analysing previous launch results from consumer research and insights.
• Developed a trusting partnership across multi-functional teams to ensure alignment on business strategy execution.
• Aligned launch program with other company initiatives and managed cross-project dependencies.

Worked in an agile development team as a product owner, managed the product roadmap for DisneyLife across web, mobile and connected TV platforms. Designed and executed migration to Disney+.

• Designed workflows and visual representations to streamline complex business requirements to clear product specifications and align stakeholders expectations with the engineering team.
• Managed external vendors on fast delivery Tier 3 platforms (connected TV) with clear product roadmap.
• Led teams across three time zones on product expansion in Ireland and the Philippines.
• Improved analytics tracking to increase accuracy in reporting by 50% across all platforms.
• Transitioned QA support from internal to external working with multiple 3rd party vendors. Increased QA accuracy by 30% by improving test scenarios documented and ‘won’t fix’ bugs reduced by 70%.
• Ensured smooth user experience on transition from DisneyLife to Disney+ by clearly outlining product specifications for engineering and designers from Disney+ who were new to Disney internal complexities arising from licensing, legal, CBM, compliance and contractual obligations.

• Delivered multi-million dollar integrated custom-designed online marketing programs for tier 1 technology brands such as Intel, Microsoft, IBM, Oracle and HP - these programmes include editorial thought leadership content, influencer outreach, rich media online advertisements, custom events, video production, and lead generation activities.
• Aligned internal stakeholders to ensure adherence to agreed scope of work with customers.
• Successfully delivered multiple high value (above $5m) custom programmes concurrently

• Delivered go-to-market strategies including pricing, communication plans and success case studies to support new product launches.
• Provided regional insights and competitive analysis to the global team to drive customised solutions.
• Delivered integrated multi-territory digital marketing campaigns.
• Managed vendors, in-house engineers to service internal customers across the US, Europe and Asia. Responsible for requirement gathering to build new features and maintain a centralised CMS that powered websites such as CNET, GameSpot, ZDNet, TechRepublic and many others.

• Managed in-house quality standards and procedures. Designed and developed test plans, scripts and automated tools to create a controlled testing environment for intrusion detection/prevention systems.